ON Networks® AllScreen™ Syndication Network Expands to Reach 100 Million Video Viewers Each Month
New Distribution Relationships Allow ON to Reach More Viewers
on Any Screen and Any Device
AUSTIN, Texas – September 29, 2008 – ON Networks®, Inc. (ON) today announced that through its digital AllScreen™ Syndication Network the company can now syndicate any TV show and accompanying advertisement to more than 100 million viewers each month across the United States and Europe. The combination of ON’s existing 50+ AllScreen partners – including Verizon, AT&T, iTunes and TiVo, as well as new partners like DirectTV, Tangerine Global, Buzzwire, Metacafe, TVU Networks, Vuze and Mefeedia – allow ON programs to be delivered to viewers wherever they watch. This includes TVs, computers, mobile phones or devices as well as hotel, business and retail networks. With the addition of its most recent partners, the ON Networks AllScreen Syndication Network is now one of the largest multi-screen TV show and video advertising distribution networks in the world.
“As TV viewers fragment across new services and devices, content creators and advertisers must ensure they can reach and communicate with their target consumer,” said Kip McClanahan, CEO of ON Networks. “Over the past two years, we’ve worked diligently to overcome the technical and business hurdles required to guarantee views of sponsored videos across 3-screens with the touch of a button. Our most recent partnerships provide us valuable data and ‘digital real estate’ required to reach varied demographics and passion groups no matter where they are. In exchange our partners have the benefit of an ever expanding library of engaging targeted programming that they can use to attract and keep customers on their sites or platforms.”
The ON Networks video distribution network is the first to deliver sponsored programs of any format from any content creator to a guaranteed number of global viewers. Sponsorships can target viewer demographic, behavioral profile, show topic, geography or specific platforms or devices. In addition to helping reach viewers on many screens, the AllScreen Network provides services that allow customers to publish content and track audience engagement and data.
“Mefeedia is delighted to be working with a strategic new media partner like ON Networks,” said Frank Sinton, CEO of Mefeedia. “They are able to bring our viewers high-quality HD programming, and work with us in an innovative model that supports our business goals.”
ON Networks is one of the largest independent distributors and producers of original, episodic HD programming. Four of ON Networks programs were ranked among iTunes “Best of” in 2007, and five were named Webby 2008 nominees or honorees. For more information about the AllScreen Syndication Network, please visit www.onnetworks.com/asn. For more information about ON Networks, visit www.onnetworks.com.
ON Networks, Inc., Original programming for Original people™
ON Networks® is a digital media innovator leading the change in how digital TV programs are created, distributed, consumed and sponsored. ON aligns innovative brands with fresh, original content and syndicates it to targeted and engaged viewers across its AllScreen™ Network. Based in Austin, Texas, ON is a privately-held company backed by Accel Partners, Austin Ventures, AT&T and S3 Ventures.
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ON Networks is a registered trademark of ON Networks, Inc. AllScreen and Original Programming for Original People are trademarks of ON Networks, Inc. All other names may be trademarks or registered trademarks of their respective owners.
Media Contacts:
Karl Scholz
For ON Networks
karl.scholz@virtualprdirector.com
(512) 493-0909